If your video doesn’t clearly guide the next step, families often won’t take one. CTA buttons show up directly beneath your video to drive recipients to take some next action. Set these up once in your CTA Library, and you can quickly & easily add them to any of your SalesMail videos!
Use when: After an inquiry, intro video, or early conversation
Why it matters:
This is the primary conversion event in home care. When a new inquiry comes in, families are often reaching out to multiple providers. A quick, personal video helps you stand out—and a clear CTA makes it easy for them to choose you first.
Button text options:
👉 If you only add one CTA, make it this one. Link it to your scheduling form.
Use when: Building trust with families who are unsure
Why it matters:
Families trust other families more than anything you say.
Button text options:
👉 Link to a testimonial video from a client.
Use when: After a positive interaction or ongoing care
Why it matters:
Reviews directly impact referrals and future inquiries.
Button text options:
Example:
“You can schedule your free in-home assessment using the button below.”
(Pointing below while you say this can drive even more engagement)
Once added, you can use these in seconds for any video.
For each CTA, add:
Repeat for the 3 CTAs above.