Adding video to your outreach puts a face to your name, builds genuine trust, and helps you stand out in a competitive market. Start with these three essential evergreen videos (that can also be personalized, if you wish). Download and print the SalesMail Evergreen Video Playbook at the bottom of this page, which includes the 3 Essential Evergreen Videos and bonus SalesMail video ideas!
Build trust, save time, and hit your goals faster — with video!
Record these first!
1. Inquiry Response
Warmly introduce yourself and your community! Share what makes your community special and mention
key details or next steps. Invite them to tour with a CTA button to RSVP.
Why it matters: Builds instant trust and connection while helping you stand out from competitors.
Sample Script:
“Hi, I’m [YOUR NAME], from [COMMUNITY]. Thank you so much for requesting more information about
who we are and what we offer here at our community. I look forward to connecting with you, soon. Until
we do, click the logo above to check out our website. My contact information is provided below, along
with a link to schedule a tour at your convenience. I’m looking forward to answering your questions and
providing you with the resources to make the best decision for yourself of your loved ones(s). Talk
soon!”
2. Tour Reminder
Record a reusable video to send before every tour. Include parking info, entrance directions, and what to
expect and let them know you are excited to meet them.
Why it matters: These videos can reduce no-shows by up to 60%!
Sample Script:
"Hi, I’m [YOUR NAME] from [COMMUNITY], here with a quick tour reminder! We’re looking forward to
welcoming you for your upcoming tour and giving you a feel for what life is like here at our community.
Whether you're exploring options for yourself or a loved one, this visit is all about helping you gather the
insight (and peace of mind) you need to make the right next step. Below, you’ll find my contact
information in case anything comes up before your visit. Can’t wait to connect in person!"
3. Video Tours
Record a library of video tours of the community and/or apartments as they become available. This is great for remote prospects/influencers or
as a post-tour follow-up that they can rewatch over and over and share with family.
Why it matters: Keeps your community top of mind — even before competitors get a chance.
Sample Script:
"Hi, I’m [YOUR NAME] from [COMMUNITY]. I am excited that you are interested in our community. I’d love
to show you a quick walkthrough of the space. [WALK THROUGH UNIT. HIGHLIGHT KEY AMENITIES.
MAKE IT FEEL LIKE THEIR FUTURE HOME]. If you like what you see, I’d love to set up a time to get you
here in person. Click the CTA button down below to access my scheduler and if you need anything my
contact information is below as well. Cannot wait to talk more soon!