Cold Lead Outreach Video Example

Cold Lead Outreach Video Example

Sometimes prospects reach out to learn more about your community—then life happens, and the conversation fades. A thoughtful, friendly video can be the perfect way to re-open the door and remind them you’re still here to help when the time is right.

Sending this video may re-spark a conversation with some. Others may let you know they’re no longer looking—which is still a win, because now you can update your CRM and stop spending time on a lead that’s gone cold for good.

The best-case scenario? You’ll discover that one or more of these “cold” leads are actually still exploring options—and ready to talk now.  Here is a sample video for inspiration, and some follow up steps to help you record your own.

Sample Video (for inspiration—not to memorize!)



 "Hi, Hi _____________, it’s [Your Name] over at [Community Name]. ​

It has been quite some time since you initially reached out and since we last connected—and that’s totally okay. ​

I just wanted to personally reach out and say: if you’re still exploring options, I’m here. No pressure, no expectations… just support. ​

Sometimes life gets busy, or plans change. But if senior living is something you’re still considering—now or even later down the road—I’d love to be a helpful resource. ​

Feel free to reply back or click below to grab time to chat. ​

Either way, I’m wishing you all the best. ​

Talk soon!"​

🖊️ Now It's Your Turn

Jot down a few quick bullet points on what you want to include in your pre-tour reminder. It’ll give you a helpful reference without making you sound stiff or scripted.
  • Greeting & Your Name

  • Something that demonstrates helpfulness
    → Ex: “if you’re still exploring options, I’m here. No pressure, no expectations… just support.”

  • What to do next (CTA button):
    → Ex: “Book a time to chat.”

  • Closing:
    → Ex: “Hope to hear from you soon!”

✅ Final Reminders:

  • Be yourself—friendly, helpful, and upbeat

  • It’s OK to glance at your notes, but speak from the heart and avoid reading straight from a script. 

  • It’s totally fine to make small mistakes—those little imperfections actually make you sound more real and relatable.  

  • Aim for 30–45 seconds max