Implementing SalesMail Corporate Video Scripts

Implementing SalesMail Corporate Video Scripts

Video messaging helps senior living teams build trust quickly with prospects and families. Many videos will naturally be recorded on the fly, responding personally to a specific question or situation. That flexibility is part of what makes video so effective.

However, when users are first getting started, or when organizations want to ensure consistent messaging during important moments, scripts can be incredibly valuable.

Corporate video scripts provide a confident starting point, helping team members know what to say while maintaining brand alignment and a consistent experience across communities.

Using the SalesMail AI Script Library and Teleprompter, organizations can create and share approved corporate messaging that users can easily personalize and deliver naturally from day one — helping new users build confidence quickly while ensuring families receive a high-quality, consistent introduction to your organization.

 

Personalization Merge Elements

Scripts can include merge fields that automatically populate each team member’s information when recording.

  • [YOUR NAME]
  • [TITLE]
  • [COMMUNITY]

This allows organizations to share one approved corporate script across multiple communities while still delivering a personalized experience for each family or prospect.

For example:

“Hi, I’m [YOUR NAME], the [TITLE] at [COMMUNITY]…”

automatically appears as:

“Hi, I’m Jane Smith, the Community Relations Director at Treeville Community.”

 

Step 1: Create your Corporate Scripts

The first step is to develop your corporate scripts - but you don’t have to start from scratch. The following examples highlight two common use cases to help you get started.

Use these samples as inspiration when creating your own corporate scripts, and customize the language to reflect your organization’s voice, expectations, workflows, and the experience you want families to have.

Inquiry Response

Hi, I’m [YOUR NAME], the [TITLE] at [COMMUNITY]. Thank you so much for reaching out and requesting more information about our community. I’m really glad you connected with us. I’ll be giving you a call shortly to learn a little more about what you’re looking for and to answer any immediate questions you may have. In the meantime, you’ll find my contact information below, along with a link if you’d like to schedule a tour at a time that works best for you. I look forward to getting to know you and helping you find the right next step for yourself or your loved one. Talk soon!

Tour Reminder

Hi, I’m [YOUR NAME] at [COMMUNITY], here with a quick tour reminder! We’re looking forward to welcoming you to your upcoming visit and giving you a feel for what life is like here at our community. This visit is all about helping you gather the insight and peace of mind you need to make the right next step.  Below, you’ll find my contact information in case anything comes up before your visit. We will be waiting for you and can’t wait to connect in person!"

 

Step 2: Add and Share Corporate Scripts in SalesMail

Once your organization has finalized scripts in your own corporate voice, they can be added to SalesMail and shared across your communities so teams can begin recording right away.

Important: Corporate scripts are created and distributed from your organization’s corporate SalesMail account by an administrator — typically a VP of Marketing, VP of Sales, training leader, or designated delegate.

If you need assistance identifying the right administrator or setting up scripts, your Client Success Specialist is happy to help.

 

How to Add and Share a Corporate Script

  1. Log into your corporate SalesMail account here: https://portal.mysalesmail.com .
  2. Navigate to the AI Script Library.
  3. Select + New Script in the upper right
  4. Give the script a name (e.g. Corporate – Inquiry Response) and paste your finalized corporate script into the text box as shown below. 



    Be sure to select the Share with Team checkbox so the script becomes available across your organization. If you do not see this option, contact your Client Success Specialist.
  5. Select Create to save your script.

 

What Happens Next for Community Teams

Once a script is shared:

  • The script automatically appears in each user’s Script Library.
  • Community-level users do not need to upload or create anything themselves. Personal details such as the user’s name, title, and community information populate automatically within the script based on the merge elements used.
  • Users can simply select the script and begin recording using the teleprompter immediately.

 

A Simple Recommendation

Start by sharing a small number of high-impact scripts such as inquiry responses or tour reminders to help users gain confidence quickly.

As adoption grows, you may expand your library to support additional workflows including follow-ups, evergreen videos, recruitment outreach, and more.

 


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