Creating Evergreen Videos You Can Use Again and Again

Creating Evergreen Videos You Can Use Again and Again

Check out our SalesMail blog post about how to Evergreen Your Videos: Creating Videos You Can Use Again and Again by clicking here, and below is a quick list of recording tips to make a reusable, generic video feel  like a personal, one-on-one message:

1.  Look straight into camera when recording.

2.  Pretend like you are talking to one person.  It even helps to imagine a particular person you are talking to while you record!  

3.  Use the word, "you". 
  1.  "It has been so long since I've seen you!"
  2. "I wanted to check in and see how you are doing".
  3. "When I found out we had this special, I thought of you immediately."
4.  Smile and be friendly!  The most engaging and seemingly personal videos (even when they are generic) are when the person recording the video is friendly and energetic.