Capturing events
and activities and documenting memories on video is a wonderful service and
experience you provide to your residents and their family members. Videos
showcasing events and activities can also help show prospective residents and
family members what they have to look forward to when they join your
community. Here are some tips, footage suggestions, and ideas you can use
to capture events and activities for marketing videos. Don't forget to share
these videos with family members; they will cherish them!
Getting
Prepared Before the event or activity, have a plan for who
will take photos and record video. More than one person can capture
the content! In fact, it is really helpful when we receive a variety
of content from various angles and a combination of photos and video
clips.
During
the Event/Activity
Capture with phone held
horizontally
Use both hands to hold your phone
and stabilize with tucked elbows
Slow and Steady when recording
video clips
Don’t zoom
Capture from different
perspectives
Take a wide variety of photos and footage. Don't forget to
take close ups of details such as decor, food, and materials.
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Click below to to watch the recording of the Click to Connection event on how reframing your "events" mindset can enhance your success! Reframing "Events" - How Changing Your Mindset Will Help You WIN More!